Packaging Flocking

Flocking packaging

Flocking packaging is becoming increasingly popular within the packaging industry, especially among brands that want to give their products a luxurious and high-quality appearance. Applying a velvety soft flock layer to packaging immediately creates a premium experience. A well-known example is the interior of a Rituals package: thanks to the flock coating, the plastic tray not only gets an elegant, luxurious look, but also feels soft and velvety. This means that flocked packaging enhances both the presentation and the experience of the product, contributing to a stronger brand identity and a more valuable consumer experience.

Why flock packaging?

The flocking of packaging is done on a large scale using special machine lines. However, you can also easily flock plastic on a small scale. By applying flock adhesive to plastic and then applying the flock with an applicator, packaging gets a beautiful design.

As the YouTuber below discovered, who had a storage box for his Tesla 3D printed and then flocked it:

Flocking a 3D printed Tesla Model 3 center console organizing tray

How to flock packaging?

You can flock packaging and plastic objects in various ways. With a flocking set consisting of flock, applicator and adhesive, you can achieve a very nice result without having to make large investments.

Do you want to flock packaging or plastic objects often? Then you might consider purchasing a flocking machine. These ensure that the flock is electrically charged, allowing it to be placed quickly and straight onto the object. There are different types of flocking machines, from handheld models to fully automatic flocking machines for production companies.