Packaging Flocking

Flocking packaging is becoming increasingly popular within the packaging industry, especially among brands that want to give their products a luxurious and high-quality appearance. Applying a velvety flock layer to packaging instantly creates a premium experience. A well-known example is the interior of Rituals packaging: the flock coating not only gives the plastic tray an elegant, luxurious look but also a soft, velvety feel. As a result, flocked packaging enhances both the presentation and the product experience, contributing to a stronger brand identity and a higher-quality consumer experience.

Flocking of packaging

Packaging flocking is done on a large scale using specialized machine lines. However, flocking can also be easily applied to plastic on a small scale. By applying the flock adhesive to plastic and then applying the flock with an applicator, packaging can be given a beautiful design.

The YouTuber below also invented this: he had a storage box for his Tesla 3D printed and then flocked it:

Flocking a 3D printed Tesla Model 3 center console organizing tray

How to flock packaging?

Packaging and plastic objects can be flocked in various ways. For example, a flocking kit consisting of flock, applicator, and adhesive can achieve a very beautiful result without requiring a large investment.

Do you often want to flock packaging or plastic objects? Then you might consider purchasing a flocking machine. These machines charge the flock electrically, allowing it to be applied quickly and precisely to the object. There are various types of flocking machines, from handheld models to fully automatic flocking machines for production companies.